Erin Kessler Erin Kessler

Application of Intention in Resistance Training

We’re diving into how intention transforms resistance training. Spoiler alert: our athletes like Brandon Gay don’t stretch—they activate. By using science-backed techniques like Muscle Activation Techniques (MAT), Brandon preps his body before training to reduce injury risk and maximize results. Every rep, set, and rest period is intentional, designed specifically for him.

Climbers, if your training feels random, it probably is. Ready to train smarter and climb stronger?

Read More
Erin Kessler Erin Kessler

Train With Purpose: Why Intentionality Separates Good From Great Climbers

Spoiler alert: it’s not just about climbing harder or training more—it’s about training smarter. With limited time and energy, intentionality becomes your biggest lever for progress. Whether you’re chasing podiums like Competitive Chris or just trying to break past your plateau like Weekend Warrior Will, you’ll see how aligning your training with purpose (and science) can change the game.

👉 If you’ve ever wondered why some climbers hit goals faster while others stay stuck, this one’s for you.

Read More
Noah Hardwick Noah Hardwick

The Iron Jungle 5: Trunk Flexion

Spring means comp season and road trips—which means lots of time stuck in trunk flexion. That stiff low back you feel after sitting too long? It’s not just tight muscles—it’s your body protecting itself from deeper dysfunction. In this Iron Jungle post, we break down how to assess and reactivate your trunk flexors with intention (and mouse fart pressure, of course) to keep your spine happy and your climbing dialed.

Read More
Noah Hardwick Noah Hardwick

The Iron Jungle 4: The Shoulder Conundrum

Spring Send Season is here, and with it comes the aches, tweaks, and overuse issues from comp season and intense training cycles. This month in the Iron Jungle, we’re breaking down why your shoulder pain might not be a shoulder problem at all, it could be your core. Learn how to assess it yourself with 4 quick mobility tests from EPC’s signature approach, and discover how intention and root-cause training can help you move better and climb stronger.

Read More
Noah Hardwick Noah Hardwick

Iron Jungle Article 3: The Anatomy of a Workout

Hey fam, if your workouts feel random or you're not seeing results, it's time to check your process. In this Iron Jungle article, we break down every phase of a performance training session—from identifying intention to post-set reassessments—and show how each piece plays a role in maximizing gains and minimizing injury.

This isn’t just about doing the work—it’s about doing the right work, the right way.

Read More
Erin Kessler Erin Kessler

Back to the Iron Jungle

In this Iron Jungle, Noah dives into how elite climber and coach Brandon Gay skips the stretching and still crushes—thanks to personalized, science-backed resistance training and a root-cause approach to mobility. If you’re serious about climbing stronger and staying injury-free, this one’s for you. Get intentional, fam.

Read More
Erin Kessler Erin Kessler

Welcome to the Iron Jungle

Same gym. Same grind. Totally different outcomes.

Meet Biff, George, and Marty—three climbers on different paths with one major difference: intentionality. In this kickoff to The Iron Jungle, Noah breaks down how focused effort and science-backed training separate good from elite. If you’re ready to train smarter and climb harder, this one’s for you, fam.

Read More